Centring all the whole process, from designing to executing, around the customers.
A customer oriented approach focusing on the customer’s needs. It is an approach that gives high priority to customer satisfaction. As the market is forever evolving, it is important to adapt to it by keeping in mind the end users’ necessities and requirements, especially in the long run. This helps the organisation stay in business. Customer orientation starts from the first step of product design to the final delivery of product, every step between as well as the service provided later. When a customer oriented approach is taken, there’s loyalty from the consumer(s)’ side which helps develop brand name.
Understanding that customers come first is crucial as it is the organisation’s loyalty to them that will earn a loyal customer base. So once the entire organisation understands this, everyone will share the same interest and do their best to provide their customers. More than the product or the exceptional customer service and follow-ups, it is the sense of empathy that retains the consumers.