Focusing on the organisation’s distinct quality in the market it's competing.
With limited capital, human resources as well as time, a company needs to be the best they can be. Brand focus allows for the organisation to allocate all of its resources to its USP. That way, the company truly will be doing the best it can. Figuring out the brand focus is the most important part of a marketing strategy. You want your customers to associate you to your brand focus, whether being the most economical or unique or being the best. It is the specificity and the consistency of your product or your service that will count for reputation and customer loyalty.