Innovation & Creative Thinking

Creative thinking is thinking out of the box. Looking at the same problem through different lenses to come up with ingenious and more effective solutions. A creative idea, when turned into something economic, is innovation. Creative thinking is necessary for an organisation to keep evolving and staying ahead of competitors. Innovation helps stay relevant, because what may have worked in the past won’t necessarily work in the future.

Innovative ideas are ones that either address a need or want. On one hand you can revolutionize an age old process and on the other hand, you can meet the need of the hour but both are innovative if the idea can be implemented. The purpose of innovation is to either increase profits or output or reduce the effort of input.

Innovation prompts unique solutions which can help revolutionize the market, which can reduce competition. Constantly keeping up with the market helps bring in constant revenue from unswerving clients. This loyalty also enriches brand value of the company and continuous innovation can turn into a salient feature of the organisation, giving it an edge over others in the market. Innovation also attracts very interested and talented minds who wish to engage in such a workplace.

Team building activities that require its participants to follow instructions call for innovation. Being able to build something, from scratch and with limited resources available at hand requires a lot of innovative thoughts, helping develop the specific competency.

These ideas and thoughts can turn into innovations if implemented correctly.